Privacy Policy

With this privacy policy, we inform you which personal data we process in connection with our activities and operations, including our website zug-lächelt.ch. We inform in particular for what purpose, how and where we process which personal data. We also inform about the rights of persons whose data we process. Additional privacy policies as well as other legal documents such as general terms and conditions (GTC), terms of use or participation conditions may apply to individual or additional activities and operations.

1. Contact Addresses

Responsibility for the processing of personal data:

Zug lächelt AG
c/o Lea Recoder de la Guadra
Meisenbergstrasse 11
Zug, 6300
Switzerland
Hallo@zlpraxis.ch

We will indicate if there are other controllers responsible for the processing of personal data in individual cases.

2. Definitions and Legal Bases

2.1 Definitions

Personal data means all information relating to an identified or identifiable natural person. A data subject is a person about whom we process personal data.

Processing includes any handling of personal data, regardless of the means and procedures used, for example querying, matching, adapting, archiving, storing, reading, disclosing, obtaining, collecting, recording, deleting, revealing, organizing, arranging, storing, modifying, disseminating, linking, destroying and using personal data.

2.2 Legal Bases

We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (FADP) and the Data Protection Ordinance (DPO).

3. Nature, Scope and Purpose

We process personal data that is necessary in order to be able to carry out our activities and operations permanently, in a user-friendly, secure and reliable manner. Such personal data may in particular fall into the categories of inventory and contact data, browser and device data, content data, metadata or marginal data and usage data, location data, sales data as well as contract and payment data.

We process personal data for the duration required for the respective purpose(s) or as legally required. Personal data whose processing is no longer required will be anonymized or deleted.

We may have personal data processed by third parties. We may process personal data jointly with third parties or transfer it to third parties. Such third parties are in particular specialized providers whose services we use. We also ensure data protection with such third parties.

We generally process personal data only with the consent of the data subjects. If and insofar as processing is permitted on other legal grounds, we may refrain from obtaining consent. For example, we may process personal data without consent in order to fulfill a contract, comply with legal obligations or safeguard overriding interests.

In this context, we process in particular information that a data subject voluntarily transmits to us when contacting us – for example by letter post, e-mail, instant messaging, contact form, social media or telephone – or when registering for a user account. We may store such information, for example, in an address book or with comparable tools. If we receive data about other persons, the transmitting persons are obliged to ensure data protection with regard to these persons and to ensure the accuracy of such personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, provided and to the extent that such processing is permitted for legal reasons.

4. Data Security

We take appropriate technical and organizational measures to ensure data security appropriate to the respective risk. With our measures, we ensure in particular the confidentiality, availability, traceability and integrity of the personal data processed.

Access to our online presence, in particular our website, is carried out by means of transport encryption (SSL / TLS, in particular using Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers indicate transport encryption with a small padlock in the address bar.

Our digital communication is subject – like any digital communication in principle – to mass surveillance without cause or suspicion as well as other monitoring by security authorities in Switzerland, in the rest of Europe, in the United States of America (USA) and in other countries. We have no direct influence on the corresponding processing of personal data by intelligence services, police authorities and other security authorities.

5. Personal Data Abroad

We generally process personal data in Switzerland. However, we may also disclose or export personal data to other countries, in particular in order to process it or have it processed there.

We may disclose personal data to all countries and territories on Earth and elsewhere in the universe, provided that the law there ensures adequate data protection in accordance with a decision of the Swiss Federal Council.

We may disclose personal data to countries whose laws do not ensure adequate data protection, provided that suitable data protection is ensured for other reasons. Suitable data protection may be ensured, for example, through appropriate contractual agreements, on the basis of standard data protection clauses or with other suitable guarantees. In exceptional cases, we may export personal data to countries without adequate or suitable data protection if the special data protection requirements are met, for example the explicit consent of the data subjects or a direct connection with the conclusion or execution of a contract. Upon request, we will be happy to provide data subjects with information about any guarantees or provide a copy of such guarantees.

6. Rights of Data Subjects

6.1 Data Protection Claims

We grant data subjects all claims in accordance with applicable data protection law. Data subjects have in particular the following rights:

Access: Data subjects may request information as to whether we process personal data about them, and if so, which personal data is concerned. Data subjects also receive the information necessary to assert their data protection rights and to ensure transparency. This includes the personal data processed as such, but also information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.
Rectification and restriction: Data subjects may correct inaccurate personal data, complete incomplete data and request the restriction of the processing of their data.
Erasure and objection: Data subjects may request the deletion of personal data (“right to be forgotten”) and object to the processing of their data with effect for the future.
Data delivery and data transfer: Data subjects may request the delivery of personal data or the transfer of their data to another controller.

We may postpone, restrict or refuse the exercise of the rights of data subjects within the legally permissible framework. We may inform data subjects of any requirements to be met for the exercise of their data protection rights. For example, we may refuse to provide information in whole or in part with reference to business secrets or the protection of other persons. We may also refuse the deletion of personal data in whole or in part with reference to statutory retention obligations.

We may exceptionally provide for costs for the exercise of rights. We inform data subjects in advance of any costs.

We are obliged to identify data subjects who request information or assert other rights by means of appropriate measures. Data subjects are obliged to cooperate.

6.2 Legal Protection

Data subjects have the right to enforce their data protection claims through legal channels or to file a report or complaint with a competent data protection supervisory authority.

The data protection supervisory authority for complaints by data subjects against private controllers and federal bodies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

7. Use of the Website

7.1 Cookies

We may use cookies. Cookies – both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies) – are data stored in the browser. Such stored data does not have to be limited to traditional text-based cookies.

Cookies may be stored in the browser temporarily as “session cookies” or for a certain period as so-called permanent cookies. “Session cookies” are automatically deleted when the browser is closed. Permanent cookies have a defined storage period. Cookies make it possible, in particular, to recognize a browser on the next visit to our website and thereby, for example, measure the reach of our website. Permanent cookies can also be used for online marketing purposes.

Cookies can be completely or partially deactivated and deleted at any time in the browser settings. Without cookies, our website may not be fully available. We actively request – at least where necessary – explicit consent to the use of cookies.

7.2 Server Log Files

For each access to our website, we may collect the following information, provided that it is transmitted by your browser to our server infrastructure or can be determined by our web server: date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-pages of our website accessed including the amount of data transferred, and the last website accessed in the same browser window (referrer).

We store such information, which may also constitute personal data, in server log files. The information is required in order to provide our website in a permanent, user-friendly and reliable manner and to ensure data security and thus in particular the protection of personal data – also by third parties or with the help of third parties.

7.3 Tracking Pixels

We may use tracking pixels on our website. Tracking pixels are also referred to as web beacons. Tracking pixels – including those of third parties whose services we use – are small, usually invisible images that are automatically retrieved when visiting our website. The same information as in server log files can be collected with tracking pixels.

8. Social Media

We are present on social media platforms and other online platforms in order to communicate with interested persons and to provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland.

The general terms and conditions (GTC), terms of use, privacy policies and other provisions of the respective operators of such platforms also apply. These provisions inform in particular about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right to information.

9. Services of Third Parties

We use services of specialized third parties in order to be able to carry out our activities and operations permanently, in a user-friendly, secure and reliable manner. With such services, we can, among other things, embed functions and content in our website. In the case of such embedding, the services used collect the IP addresses of users at least temporarily for technically necessary reasons.

For necessary security-related, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymized or pseudonymized form. This includes, for example, performance or usage data in order to be able to offer the respective service.

10. Final Provisions

We may adapt and supplement this privacy policy at any time. We will inform about such adaptations and supplements in an appropriate form, in particular by publishing the current privacy policy on our website.